about us
Inception is AI-native from the ground up, transforming world-leading research into live, sovereign deployments at the core of governments and enterprises.
We are the intelligence layer of the G42 Intelligence Grid, turning data into decisions that drive real-world impact.

A world where visionary thinking is a reality.
Where every leader and organisation has the certainty and confidence to solve their most critical challenges, and the freedom to think bigger and shape what’s next.
Our Values
We LIVE our values in everything we do to build a successful, driven company that is at the forefront of AI.
Learn
Grow continuously and turn insights into action.
Innovate
Stay curious and turn bold ideas into meaningful solutions.
Value
Put people first and create impact that matters.
Excel
Raise the bar and deliver excellence together.
leadership

Ashish Koshy
CEO
"Strong teams are always driven by a single belief. We believe that AI should augment and sharpen human competences, not replace it. That is what AI-native, human-led means to us, and it is what makes what we’re building worth it."

Ashish Koshy
CEO
Ashish leads Inception's mission to develop and scale AI native products and solutions across industries. With more than 25 years of leadership experience, he has built and transformed technology businesses across healthcare and telecommunications. Prior to Inception, he served as Group COO of M42 and as the founding CEO of G42 Healthcare.

Ibrahim AlJallaf
COO
With more than 20 years across government, real estate, and technology, Ibrahim oversees Inception's operations with a track record built at the Department of Health Abu Dhabi, G42, Emaar, Majid Al Futtaim, and McKinsey. In each of these roles, he led AI and digital transformation programs, deploying data and analytics at scale.

Anthony Withers
Growth
Anthony drives Inception's commercial strategy, driving global go-to-market execution and high-value partnerships across enterprise and government markets. He brings more than 15 years of experience scaling technology businesses, with senior roles at Mubadala and Accenture spanning business transformation, sovereign AI commercialization, and international expansion.

Alan Griffin
Marketing
Alan shapes Inception's marketing, brand and communications strategy globally. He brings more than 20 years of experience building digital platforms and media brands, with executive roles at the Financial Times, Thomson Reuters and Forbes Asia.

Barbara Pel
People
The talent infrastructure and culture behind Inception's growth sits with Barbara, who brings 25 years of HR leadership across the Middle East and Europe. She has held senior roles at Jamal Al-Ghurair Group, Al-Futtaim, and Citi, building people strategies for high-growth and transforming organizations.

Christian McMahon
Legal
Christian provides the legal foundation for Inception to operate and grow with confidence. He brings more than 13 years of experience in global law firms, including Freshfields, advising clients on corporate transactions, mergers and acquisitions, private equity, joint ventures, and emerging technologies.

Zuhdi Abrahams
Finance
Zuhdi steers Inception's financial strategy and operations with more than 20 years of experience across audit, advisory, and corporate finance. He has held senior roles at M42, where he served as Deputy CFO, and at PwC South Africa, where he served as Partner in Charge.

Anton Pavlenko
Strategy
Fifteen years across strategy and investments at G42, the Abu Dhabi Investment Office, Bain, and Delta Partners inform Anton's approach to shaping Inception's strategic direction and investment priorities, with a focus on growth opportunities and high-impact partnerships across the AI ecosystem.

Maria Sanchez
Delivery
Maria ensures Inception's enterprise programs deliver measurable impact at scale, drawing on 26 years of experience across Accenture and Microsoft, where she led large-scale AI and technology transformations across some of the region's most complex enterprise environments.

Chandan Rajah
Product
Chandan brings more than 25 years of experience leading innovation at the frontier of AI and enterprise systems. His background spans SambaNova Systems, where he served as CTO, alongside senior roles at AWS and Meta, where he led applied AI initiatives.

Larry Murray
Technology
Trained as a physicist and forged in G42's early AI research, Larry leads the applied AI and foundation model work at Inception, including its bilingual LLMs and domain AI products, bridging deep research expertise with real-world enterprise deployment.
why inception
Trusted & proven. Uncompromising reliability
We apply the depth and rigour of our R&D heritage to build AI products that perform exactly as they should.
Sovereign by design. Intelligence you own and control
Built to keep your intelligence in your hands, sovereignty and full control over your data, governance and security.
Innovation for impact. Frontier AI
Translating world-leading research into enterprise-grade intelligence with the agility to move at the speed of AI.
The power of G42. The precision of Inception
As the intelligence layer of the G42 Intelligence Grid, we transform massive compute power into real-world impact.
QudraTech
Empowering your abilities, shaping the Future of AI
QudraTech offers Emiratis in Abu Dhabi the opportunity to unlock their potential and develop the skills needed to thrive in the world of artificial intelligence.
Flexible remote work
Work from anywhere at your own pace.
Comprehensive upskilling
Develop expertise in various fields to become a Subject Matter Expert (SME) in AI.
Exciting career growth
Unlock new opportunities and advance your career in a rapidly growing industry.
Equity & inclusion
Join an inclusive community that values diversity and ensures equal opportunities.
get in touch

