about us

Inception is AI-native from the ground up, transforming world-leading research into live, sovereign deployments at the core of governments and enterprises.

We are the intelligence layer of the G42 Intelligence Grid, turning data into decisions that drive real-world impact.

  • 9+Years of Foundational AI work45+AI Scientists55+Models43+Nationalities
  • 9+Years of Foundational AI work
  • 45+AI Scientists
  • 55+Models
  • 43+Nationalities

A world where visionary thinking is a reality.

Where every leader and organisation has the certainty and confidence to solve their most critical challenges, and the freedom to think bigger and shape what’s next.


Our Values

We LIVE our values in everything we do to build a successful, driven company that is at the forefront of AI.

leadership

Ashish Koshy

Ashish Koshy

CEO

"Strong teams are always driven by a single belief. We believe that AI should augment and sharpen human competences, not replace it. That is what AI-native, human-led means to us, and it is what makes what we’re building worth it."

  • Ashish Koshy

    Ashish Koshy

    CEO

    Ashish leads Inception's mission to develop and scale AI native products and solutions across industries. With more than 25 years of leadership experience, he has built and transformed technology businesses across healthcare and telecommunications. Prior to Inception, he served as Group COO of M42 and as the founding CEO of G42 Healthcare.

  • Ibrahim AlJallaf

    Ibrahim AlJallaf

    COO

    With more than 20 years across government, real estate, and technology, Ibrahim oversees Inception's operations with a track record built at the Department of Health Abu Dhabi, G42, Emaar, Majid Al Futtaim, and McKinsey. In each of these roles, he led AI and digital transformation programs, deploying data and analytics at scale.

  • Anthony Withers

    Anthony Withers

    Growth

    Anthony drives Inception's commercial strategy, driving global go-to-market execution and high-value partnerships across enterprise and government markets. He brings more than 15 years of experience scaling technology businesses, with senior roles at Mubadala and Accenture spanning business transformation, sovereign AI commercialization, and international expansion.

  • Alan Griffin

    Alan Griffin

    Marketing

    Alan shapes Inception's marketing, brand and communications strategy globally. He brings more than 20 years of experience building digital platforms and media brands, with executive roles at the Financial Times, Thomson Reuters and Forbes Asia.

  • Barbara Pel

    Barbara Pel

    People

    The talent infrastructure and culture behind Inception's growth sits with Barbara, who brings 25 years of HR leadership across the Middle East and Europe. She has held senior roles at Jamal Al-Ghurair Group, Al-Futtaim, and Citi, building people strategies for high-growth and transforming organizations.

  • Christian McMahon

    Christian McMahon

    Legal

    Christian provides the legal foundation for Inception to operate and grow with confidence. He brings more than 13 years of experience in global law firms, including Freshfields, advising clients on corporate transactions, mergers and acquisitions, private equity, joint ventures, and emerging technologies.

  • Zuhdi Abrahams

    Zuhdi Abrahams

    Finance

    Zuhdi steers Inception's financial strategy and operations with more than 20 years of experience across audit, advisory, and corporate finance. He has held senior roles at M42, where he served as Deputy CFO, and at PwC South Africa, where he served as Partner in Charge.

  • Anton Pavlenko

    Anton Pavlenko

    Strategy

    Fifteen years across strategy and investments at G42, the Abu Dhabi Investment Office, Bain, and Delta Partners inform Anton's approach to shaping Inception's strategic direction and investment priorities, with a focus on growth opportunities and high-impact partnerships across the AI ecosystem.

  • Maria Sanchez

    Maria Sanchez

    Delivery

    Maria ensures Inception's enterprise programs deliver measurable impact at scale, drawing on 26 years of experience across Accenture and Microsoft, where she led large-scale AI and technology transformations across some of the region's most complex enterprise environments.

  • Chandan Rajah

    Chandan Rajah

    Product

    Chandan brings more than 25 years of experience leading innovation at the frontier of AI and enterprise systems. His background spans SambaNova Systems, where he served as CTO, alongside senior roles at AWS and Meta, where he led applied AI initiatives.

  • Larry Murray

    Larry Murray

    Technology

    Trained as a physicist and forged in G42's early AI research, Larry leads the applied AI and foundation model work at Inception, including its bilingual LLMs and domain AI products, bridging deep research expertise with real-world enterprise deployment.

why inception

As an innovator in applied AI, we bring expertise from our heritage in AI research and development with leading scientists, turning ambition into advantage.
  • Trusted & proven. Uncompromising reliability

    We apply the depth and rigour of our R&D heritage to build AI products that perform exactly as they should.

  • Sovereign by design. Intelligence you own and control

    Built to keep your intelligence in your hands, sovereignty and full control over your data, governance and security.

  • Innovation for impact. Frontier AI

    Translating world-leading research into enterprise-grade intelligence with the agility to move at the speed of AI.

  • The power of G42. The precision of Inception

    As the intelligence layer of the G42 Intelligence Grid, we transform massive compute power into real-world impact.

QudraTech

Empowering your abilities, shaping the Future of AI

QudraTech offers Emiratis in Abu Dhabi the opportunity to unlock their potential and develop the skills needed to thrive in the world of artificial intelligence.

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